Subscriptions

Configure Keap actions for subscription lifecycle events. Requires the WooCommerce Subscriptions plugin.

Overview

When WooCommerce Subscriptions is installed, additional options appear in the Product Data → iMember360 tab for subscription and variable subscription products. These options allow you to trigger Keap actions based on subscription status changes.

Subscription Status Events

For each subscription status change, you can configure:

Add tags – Tags to assign to the contact
Remove tags – Tags to remove from the contact
Run actionsets – Keap actionsets to execute
Achieve goal – Campaign goal to achieve

Activated

Triggered when a subscription becomes active. This includes:

New subscription purchases
Reactivated subscriptions
Subscriptions that transition from pending to active

Option	Description
Activated: Add tags	Tags to assign when subscription becomes active.
Activated: Remove tags	Tags to remove when subscription becomes active.
Activated: Run actionsets	Actionsets to run when subscription becomes active.
Activated: Achieve goal	Goal to achieve when subscription becomes active.

Cancelled

Triggered when a subscription is cancelled by the customer or admin.

Option	Description
Cancelled: Add tags	Tags to assign when subscription is cancelled.
Cancelled: Remove tags	Tags to remove when subscription is cancelled.
Cancelled: Run actionsets	Actionsets to run when subscription is cancelled.
Cancelled: Achieve goal	Goal to achieve when subscription is cancelled.

Pending Cancel

Triggered when a subscription is set to cancel at the end of the current billing period.

Option	Description
Pending Cancel: Add tags	Tags to assign when subscription is pending cancellation.
Pending Cancel: Remove tags	Tags to remove when subscription is pending cancellation.
Pending Cancel: Run actionsets	Actionsets to run when subscription is pending cancellation.
Pending Cancel: Achieve goal	Goal to achieve when subscription is pending cancellation.

On Hold

Triggered when a subscription is put on hold, typically due to failed payment.

Option	Description
On Hold: Add tags	Tags to assign when subscription is put on hold.
On Hold: Remove tags	Tags to remove when subscription is put on hold.
On Hold: Run actionsets	Actionsets to run when subscription is put on hold.
On Hold: Achieve goal	Goal to achieve when subscription is put on hold.

Reactivated

Triggered when a previously cancelled or on-hold subscription is reactivated.

Option	Description
Reactivated: Add tags	Tags to assign when subscription is reactivated.
Reactivated: Remove tags	Tags to remove when subscription is reactivated.
Reactivated: Run actionsets	Actionsets to run when subscription is reactivated.
Reactivated: Achieve goal	Goal to achieve when subscription is reactivated.

Expired

Triggered when a subscription reaches its end date and expires.

Option	Description
Expired: Add tags	Tags to assign when subscription expires.
Expired: Remove tags	Tags to remove when subscription expires.
Expired: Run actionsets	Actionsets to run when subscription expires.
Expired: Achieve goal	Goal to achieve when subscription expires.

Refunded

Triggered when a subscription payment is refunded.

Option	Description
Refunded: Add tags	Tags to assign when subscription is refunded.
Refunded: Remove tags	Tags to remove when subscription is refunded.
Refunded: Run actionsets	Actionsets to run when subscription is refunded.
Refunded: Achieve goal	Goal to achieve when subscription is refunded.

Common Use Cases

Membership Access Control

Use subscription status tags to control membership access:

Activated: Add membership tag (e.g., “Gold Member”)
Cancelled/Expired: Remove membership tag, add “GoldPAYF” tag

Dunning Campaigns

Trigger campaigns for failed payments:

On Hold: Add “Payment Failed” tag, run dunning actionset
Reactivated: Remove “Payment Failed” tag

Retention Campaigns

Engage customers before cancellation:

Pending Cancel: Add “Considering Cancel” tag, run retention actionset
Reactivated: Remove “Considering Cancel” tag, add “Saved Customer” tag