Conditionals

Show the right WordPress content to the right Keap contact

Conditionals let you save reusable rules that decide whether a visitor should see a section, widget, menu item, popup, builder element, or shortcode-wrapped block. Rules can evaluate Keap tags, contact fields, login state, roles, dates, membership levels, WooCommerce status, LearnDash progress, and other supported signals.

Use Keap tags and fields for segmentation

Instead of creating separate pages for every membership tier or lifecycle stage, you can keep one WordPress page and let Keap data shape the experience. A new buyer, active member, lapsed subscriber, certified learner, or prospect can each see different copy, links, offers, and next steps.

Reusable logic across WordPress integrations

Saved iMEMBER360 conditionals can be reused in supported page builders and integrations, so the same access logic can control Elementor sections, Bricks conditions, Beaver Builder modules, menus, shortcodes, and other member-aware surfaces.

For step-by-step setup, see the Conditionals documentation.