CRM-Driven Membership Access

Your WordPress membership site should not drift away from the CRM that runs the business. iMEMBER360 keeps member access tied to the current Keap contact record.

Up To Date Access

Access is based on Keap tags, membership levels, and related contact data. When a campaign grants access, changes a tier, or marks a failed-payment state, WordPress can evaluate the updated contact record instead of relying on a separate manual status.

Up To Date Contact Information

Member identity is anchored to the Keap contact. Supported profile and account flows can keep important details such as email address, name, and configured fields aligned between WordPress and Keap.

Up To Date Password Information

Login and password tools are tied to the configured Keap password field and WordPress user account, so member access can be managed from the same contact record used for onboarding and support.

Up To Date Cardholder Information

Customer portal and card-update workflows can help members keep billing details current where the Keap commerce setup supports those actions. That reduces avoidable failed renewals and support tickets.

Up To Date Behavioural Information

iMEMBER360 can use tags, contact fields, orders, subscription status, and supported site events to personalize the member experience. The goal is simple: the page should respond to what Keap already knows about that contact.

User actions on the membership site can apply tags, run action sets, or trigger supported Keap goals. Keap campaigns can also call back to WordPress for member creation and access changes, which keeps onboarding, upgrades, downgrades, and renewals coordinated.

Keap and iMEMBER360 use tags to signify the state of the contact. A tag can signify anything: a new member, a failed payment, a clicked link in an email, an interest in a product — anything that is important and that you may want to track or use to take some follow-up action.

Personalised Content

On the membership site you can use tags to control what content is displayed using the conditional i4w_onlyfor shortcode — one of many shortcodes that iMEMBER360 exposes for fine-grained personalisation.

A tag can also be added automatically based on a user visiting a certain page using i4w_tagset — the foundation of the tag automation features.

Therefore, through a combination of the user clicks in emails and on the membership site, you can build a profile of your member’s preferences which puts you in a stronger position when you want to market new products to them.