iMEMBER360 Automation

Use Keap campaigns to grant, suspend, resume, and personalize WordPress membership access as the contact moves through your customer lifecycle.

iMEMBER360 works best when Keap owns the automation logic and WordPress enforces the member experience.

Instant Access On New Member Order

On a new order in Keap you can trigger a campaign sequence with the necessary actions to set up access for the new member. With automatic member creation, the WordPress account is provisioned the moment the order completes — no manual step.

• Set the relevant membership tag
• Send an authenticated HTTP request to the membership site with i4w_genpass and the contact ID
• Send the member a welcome email with the membership site login details

Immediate Access Suspension On Payment Failure

On a payment failure you can trigger a campaign sequence with the necessary actions to suspend access for the member.

• Remove the relevant membership tag
• Set the relevant membership PAYF tag (payment failure tag)
• Send the member a notification email to let them know there is a payment problem

Immediate Access Resumption On Payment Success

On a payment success you can trigger a campaign sequence with the necessary actions to resume access for a member whose access has been suspended.

• Remove the relevant membership PAYF tag (payment failure tag)
• Set the relevant membership tag
• Send the member a notification email to let them know the payment problem has been fixed

Immediate Access Adjustment On Upgrade Or Downgrade

On an upgrade or downgrade you can trigger a campaign sequence with the necessary actions to change access for a member.

• Remove the old membership tag
• Set the new membership tag
• Send the member a notification email to confirm their membership level has been changed

Drip-Fed Content

iMEMBER360 allows you to set a delivery schedule for protected content. You can release pages or posts after a configured number of days or weeks so each member sees the material at the right point in their own journey.

Member Tracking — Event Activation

You can have the member’s visit to a page trigger either an action set or the addition of a tag — the foundation of tag automation. In this way you can track the member’s behaviour on the website and hence develop a better understanding of their interests and preferences. This can inform your future marketing efforts and feeds directly into the personalisation logic of conditional content.